Home Based Business Techniques

While a landing page itself will not directly sell your merchandise or service, it is an extremely effective method for capturing leads that you can later convert into clients through the use of other marketing techniques. The primary purpose of a landing page is to build your company’s direct marketing list online.

The most basic definition of a landing page is a squeeze page for your company website that captures the visitor’s name and email address. A landing page can be all that is offered on the page, or a more subtle approach is to have it as part of another one of your company’s web pages.

Internet Income

When you are implementing a landing page as a direct marketing campaign, you will need to choose how aggressive you will want to be with the strategy. For example, some companies make it where you cannot actually access the information on their website without entering in the data while others allow the viewer to click past the opt-in option. Yet another option to consider is a pop up ad, where the visitor to your website will have a pop up opt-in function for a free company offer.

Landing Page Tips

No matter which option you choose, you want to make your landing page and opt-in function work within your overall marketing direct strategy. Most businesses will use a landing page concept to build their direct marketing lists, so as long as your copy is well written and you drive a high number of visitors to your website, you should be in a great position to increase your lead base.

Once you have considered your various strategies, you will need to design and implement your landing page. In the initial stages, you will want to test several landing pages to determine what the best overall response rate is for your particular business. You can easily set up a variety of URL pages with different landing page options to test over time. This data will help you to make adjustments that will be more beneficial for your business in the long term.

Essentials For A Great Landing Page

When you are ready to launch your landing page, you will need to leverage a technology solution to capture the data for follow up. It is essential that the leads that opt-in to receive a free item receive that item quickly and that any and all leads that are captured are regularly followed up with to convert them into clients.

As we go deeper into the specific strategies in the next articles, you will be able to set up an effective squeeze campaign for your business.

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